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Smith Hulsey & Busey Facilitates Brightway Insurance Majority Investment by GrowthCurve Capital

Smith Hulsey & Busey recently represented Brightway Insurance, a national insurance distributor with 318 franchises in 29 states, in a majority investment by private equity firm GrowthCurve Capital. The deal will accelerate Brightway’s continued national expansion.

“Brightway’s strategic recapitalization is a big step forward in fulfilling its goal to grow and become a data-driven and tech-enabled franchisor,” said Steve Moore, a shareholder with Smith Hulsey & Busey.

Moore led an experienced team of Smith Hulsey & Busey M&A attorneys in closing the transaction, resulting in Brightway co-founders Michael and David Miller retaining a significant minority investment of the company and serving on its board of directors. Mark Cantin, GrowthCurve’s lead operating executive in insurance distribution, has been named president and CEO of Brightway.

“Our vision for the future is simple: maximizing outcomes for our franchisees, customers and the Brightway team. The alliance with GrowthCurve will only grow the company’s success and benefit our stakeholders,” said Michael Miller. “We are grateful to the Smith Hulsey & Busey team for its role in negotiating a partnership that has us excited for Brightway’s future.”

GrowthCurve Capital’s majority acquisition of Brightway Insurance closed on December 16, 2021. In addition to Moore, Brightway was represented by Smith Hulsey shareholder David Dunn and associate Kayla Haines Herrin.

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